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Meeting the Staff


Powerful financial decisions that will change your life.

Investitude is the title of the popular book by Dr. Juan P. Chisholm that embraces the mindset to work with the resources that you already have in order to build wealth, achieve your financial goals, and find financial success.  These goals are acomplished by focusing on a financial plan that strategically enhances your money and wealth building potential by focusing on the four key areas of Residual Income, X-Factors, Entrepreneurship, and Investing.


Dr. Juan P. Chisholm is an acclaimed business owner, investor, author, and motivational speaker. He is a proud graduate of Florida State University (FSU) with a major in English Literature and minors in Business, Economics and Black Studies. While attending FSU, he was elected the 2004 Homecoming King and was elected as a student senator by his peers.  He is also a proud graduate of Florida A&M University College of Law where he was awarded the coveted Percy R. Luney Spirit of Service Award as an outstanding first year law student. Additionally, Dr. Chisholm made history in law school when he received the coveted Percy R. Luney Spirit of Service Award a second time during his third year of law school.  He also successfully completed a program in Strategic Finance for Smaller Businesses at the Harvard Business School in Boston.

Dr. Chisholm is a respected authority on business and finance. He has served as the keynote speaker for various functions and was televised on UPN Network in an interview on the "Lee Pitts Live" program discussing financial solutions for minorities.  Dr. Chisholm is also an acclaimed entrepreneur and key stake holder in various businesses.  He has also helped to spread financial literacy through his involvement with Young Investors Inc (YI) as the Founder and Executive Director.  

Dr. Chisholm is active in the community.  He is a member of Alpha Phi Alpha Fraternity, Inc. and was the 2003 College Brother of the Year for the State of Florida.  He serves on the Board of Directors of Revolution Leadership, Inc. (, a Florida not for profit corporation that awards scholarships and trains high school students in leadership, entrepreneurship, self-esteem, and investing.

Dr. Chisholm also enjoys working with students at a local high-school in Orlando, Florida. 

Dr. Chisholm is happily married to his wife and best-friend, Dr. Audrey K. Chisholm. They resides in the beautiful city of Orlando, Florida.  Dr. Juan and Dr. Audrey (affectionally "Team Chisholm") are born again Christians and faithfully serve their church in Central Florida. 

About Investitude is a financial education, service orientated, and coaching based website based on the popular book, Investitude by Dr. J.P. Chisholm. is designed to assist its readers/clients to take the next steps by teaching, inspiring, and enlightening our clients and readers on what it means to have the right Investitude.

At, we offer support to help you to apply the concepts learned from the Investitude book to your day to day life in the following five (5) ways:

#1. Financial Education through Investitude Academy

Enroll into our Investitude Academy, where we offer online courses and other educational material that will help   you to have the proper tools and resources needed to reach your financial goals.

#2 Investitude Financial Coaching Services 

-Allow us to work one-on-one with you (and your spouse or a small group) to coach and support you to reach your financial goals.

Our Coach Services are offered in the following seven (7) key areas of interest:

1) general investing;

2) eliminating debt;

3) building equity in stocks, stock options, bonds, mutual funds, and other equity products; 

4) budgeting;

5) entrepreneurship and business planning;

6) retirement planning through IRAs and 401ks; and

7) learning how to find and use your gifts and talents to earn money.

#3. Investitude Products based on Dr. J.P. Chisholm's best-selling book, Investitude

Use to purchase a copy of Investitude (ISBN: 978-0-9755110-1-5) and How to Make Your Past, A Blessing to Your Future , both by Dr. J.P. Chisholm

#4. a free Investitude Newsletter

Allow us to keep you up-to-date on all the latest news with Investitude and offer you a few financial tips through our Investitude Online Newsletter. Click here to sign up now for our free newsletter.

#5. Free Financial News Articles and Resources offers free financial news articles and resources that are designed to help you to better understand your finances and to help you to reach your goals.

Our Three (3) Goals For Our Clients are Simple

Teach our clients through positive financial coaching services and by giving our clients a financial education that will help them to reach and achieve their goals.  ​

Inspire our clients through coaching services that are both practical and motivational.  

Empower our clients on what it means to have the right investitude and how their investitude allows them to win the race financially.  

Definition of Investitude

1. Understanding your initial attitude and approach towards saving, investing, and pursing financial opportunities and

2. Gaining the knowledge to further develop your financial attitude and approach to make overall better financial decisions.

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